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All-Access: The Content Strategy & Marketing Certification Course with Bonuses
Orientation: Welcome to Content Strategy & Marketing! Course Workbooks & More
Welcome! Start Here (6:41)
Your Copy of the BSE Workbook & How to Use the BSE Workbook (5:04)
All Module Workbooks (PDFs)
Introduction (SKILL: BASIC FUNDAMENTALS REFRESHER)
Welcome! (1:39)
Introducing An ROI-Driven Content Strategy Teaching & the Skills You’re About to Learn (5:11)
Setting Your Personal and Professional Goals for this Course (1:05)
Content Strategy vs. Content Marketing: The Big Picture (1:22)
Why Does Content Fail? Protecting Against Content Catastrophe with the 4 Keys (5:19)
The Reality & Budget of Many Businesses When It Comes to Content Creation (4:04)
Content Strategy vs. Everything Else: What You'll Learn in This Course (2:10)
How Planning & Executing Great Content Is a Multi-Person, Expert Job (Content Team Structure) (5:23)
What You Need to Know About Sending Client Proposals (with Examples) (10:57)
What’s Ahead: 6 Cores You Need For a Profitable Brand Strategy & Your Certification (2:19)
Module 1 (SKILLS: BRAND BUILDING: TOPIC CIRCLE, CDF, GOALS)
Your Content Expertise: Defining Your Topic Area for an Authoritative, High-ROI Online Presence (3:52)
Tying Your Content Expertise to Your Content Differentiation Factor (CDF) (5:59)
Your Content Creation: Three Goals for Repeated Content Success (4:40)
Setting A High-ROI “Net” of Content Marketing: Tracking vs. Reality (5:07)
An Example of ROI Content: Highly SEO Ranked Content (3:17)
An Example of ROI Content: Brand Awareness and Customer Engagement Content (2:35)
Guest Speaker Michele Linn Presents: How CMI Was Built Through Content & Practical Content Marketing Strategy Tips (18:38)
Module 2 (SKILLS: AUDIENCE DISCOVERY: PERSONA, SALES FUNNEL STAGES, BRAND GUIDELINES)
Welcome! Class 2 (1:35)
Are Personas Worth Creating? 4 Keys to Keep in Mind (4:09)
Where Creating Great Content Begins: Your Audience & an ROI Perspective (4:43)
A Beginner's Guide to Mapping out a Content Audience Persona: New Audiences (6:38)
New Audience Persona Bonus: Using Facebook Insights as A Low-Budget, High Quality Discovery Alternative (9:37)
A Beginner's Guide to Mapping out a Content Audience Persona: Existing Audiences (9:26)
A Little Social Media Stalking Goes a Long Way: How to Discover Your Persona's Interests (Demo) (10:53)
How to Map Your Buyer Persona to Lifecycle Stages to Create Sales Awareness Content (7:20)
How to Discover Sales Awareness Questions: Key Questions to Ask Your Persona [New Audience] (2:16)
Brand Strategy Part 1: Create a Persona & Brand Content Style Guidelines (8:31)
Module 2 BONUS Resource: Best Email Marketing Tools
Module 3 (SKILL: SEO)
Welcome! Class 3 (1:20)
Outlining Your Three Goals for Setting Keyword Research & Online Content Success (Exercise) (3:46)
Why Does Organic Search Hold Higher ROI Than Paid Search? Google’s Written Standards for Quality (9:43)
The Blueprint to Discovering a High-ROI Keyword (Core Keyword Types & Defining the Sweet Spot) (10:14)
Keyword Research: Biggest Common Problems/Mistakes (The Don’ts) (6:10)
The Content Strategist's Keyword Toolbox: Favorite Tools & Major Differences (7:37)
How to Choose a Tool for Both Keyword Research & Position Tracking (1:42)
Semrush Guest Expert Tutorial: How to Find a Good Keyword (An Overview of Keyword Research in SEMrush) (8:56)
Semrush Guest Expert Tutorial: Live Examples of Pulling Two Brand Keyword Reports (13:19)
Detailed Keyword Discovery: How to Find Keywords & Define Your Next Content Action Steps [Live Demo Using KWFinder] (37:08)
Geo-Targeted Keyword Guide: How to Find High-ROI, Long Tail Local Keywords (2:58)
How to Check for DA (Domain Authority), a Moz Ranking Factor, & How it Impacts Creating Content (3:14)
Brand Strategy Part 2: Create a Comprehensive Keyword Report (Exercise) (3:20)
Module 3 BONUS Resource: On-Site Ranking Factors- What Works Besides Good Content?
Module 4 (SKILL: BUILDING ONLINE AUTHORITY)
Welcome! Class 4 (1:26)
Building Your “House” Online: How to Have Content Focus For Better Results & Where Your Focus Should Be (5:15)
How to Win Every Time With A Core Content Commitment Approach in the Online Content Presence You Build (2:49)
Defining the 3 Commitments to Core Content Creation (3:15)
Core Focus Circle: Identifying the Key Integral Commitment & Who to Trust for Content Production (3:50)
Proving the Key Integral Commitment With Case Studies: I. How Unbounce Built Authority Solely Through Blogging (1:57)
Proving the Key Integral Commitment With Case Studies: II. What Happened When My Agency Doubled Our Budget (1:26)
Site Structure: A Map of a Strong Content House (7:59)
What is Cornerstone Content & Why Does it Matter? (4:40)
A Nutshell Guide on Internal Linking In Your Content & How to Judge Link Quality with Alexa (7:05)
The ROI of Blogging (AKA, 2 Key Reasons Why You Should Have Started Blogging Yesterday) (2:49)
Brand Strategy Part 3A: Building Roads to Your House With Outside Channels: Guest Blogging Column Discovery (Exercise) (8:08)
Brand Strategy Part 3B: Building Roads to Your House With Outside Channels: Social Media (Exercise) (6:53)
Building Roads to Your House With Outside Channels: Guest Solo Appearances (3:26)
Guest Speaker Michele Linn Presents: You Need a Blog: Ground Rules of a Tangible Blogging Plan (18:41)
Module 5 (SKILL: CONTENT CREATION)
Welcome! Class 5 (1:22)
Simplifying the Content Ideation and Creation Process (10:19)
Live Demo of Pulling Strong Brand Awareness Topics from a Web Crawl (21:37)
How to Find Hot Topics Using Brian Dean's Exploding Topics (Free Tool) (7:08)
How to Find Hot Topics Using BuzzSumo (Paid Tool) (5:33)
Buyer-Focused Content: An Overall Look at Creating Content for the Stages of Your Funnel (Exercise) (6:37)
Buyer-Focused Content: Customer Topic Discovery for the Stages of Your Funnel (Demo) (6:44)
Best of Both Worlds: SEO Content That Achieves Sales Awareness Content Goals (2:33)
SEO Optimization Checklist: 8 Steps to Help You Accurately Optimize Your Content (8:36)
Creating SEO Content That Ranks: 2 Super Simple Steps & Why They’re Missed Most of the Time (3:16)
Anatomy of a High-ROI, Optimized Blog Post (6:50)
Anatomy of a High-ROI Optimized Landing Page (6:42)
Repurposing Core Format into Other Formats (2:19)
The Art & Habit of Comprehensive, “10x Content:” Creating Your Best Content, Each Time [5-Step Checklist] (9:39)
Guest Blogging: How to Approach & Get On The Publications You Want (3:11)
Guest Blogging: How to Pitch Irresistible Topic Ideas (BuzzSumo Demo) (5:29)
CTAs: The Importance of List Building and Tying an "Ask" Into Your Content Pieces (8:40)
Optimize Your Headline and Your Hook: Key Content Cores for Conversion (5:24)
Brand Strategy Part 3C: Formulate High-ROI Content Topics & Hooks (0:27)
Guest Speaker Steve Rayson from BuzzSumo Presents: Headline & Topic Discovery (43:05)
Module 6 (SKILLS: POST-PUBLISHING: CONTENT PROMOTION, BUDGETING, EDITORIAL CALENDAR, CONTENT MAINTENANCE)
Welcome! Class 6 (1:40)
Guest Speaker Sujan Patel Presents: Content Promotion Strategies [Tools and Tactics] (22:00)
A Beginner's Guide to Content Promotion & Key Fundamentals for Boosting Exposure (10:55)
Social Media Platform Posting Velocity, Length, Best Practices & Social Media Management Apps (8:39)
Email Marketing: Best Practices for Email Writing & Scheduling (9:58)
Costs, Budget Setting, and Expectations to Associate with Content Creation (19:02)
Guest Speaker Dan Levy (Content Director at Unbounce) Presents: The Cost & Return of 10x Blogging (12:10)
A Short Guide on How to Find Amazing Writers to Support Your Content Creation (7:16)
Getting All Your Moving Parts In Place: How Do I Start Creating a Content Plan? (4:54)
Editorial Calendar Planning: A Tool That'll Take You 5 Minutes (6:26)
Guest Expert Shani Taylor from Airtable Presents: Advanced Editorial Calendar Building Tutorial (23:11)
Old Content is Your Money Content: Why & How to Set a Plan for Auditing, Maintaining & Updating Content (6:14)
Semrush Guest Expert Presents: How to Track Your Rankings, Set Up Competitor Research, and Maintain Positions in Semrush (13:09)
Tracking & Updating Your Ranking Content for a Serious Content ROI Boost [Live Tutorial] (22:12)
Conducting a Content Audit: A Step-by-Step Guide (12:27)
Brand Strategy Part 4: Create An Editorial Calendar [Live Demo & Templates] (4:04)
Congratulations! Here's How to Get Your Certification
The Trust, Know, Like Factor & Your Content (PDF)
Resource & Swipe Files: How to Prep and Consult Clients for Best Content Strategy Planning
Why Content Marketing & Strategy Knowledge Doesn't End Here (& How to Stay Up on Your Skills) (1:22)
Certification Images (Upload to Your Site, LinkedIn, etc.) (0:26)
Course Workbooks
Complete BSE Workbook
BSE Completed Workbook (Example)
Semrush Guest Expert Presents: How to Track Your Rankings, Set Up Competitor Research, and Maintain Positions in Semrush
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