Are you an entrepreneur, freelancer or marketer looking for practical content strategy guidance?
Do you need to learn how to build and set up a successful brand from scratch… the content marketing way? Is this a skill you need to learn how to do successfully for you or your clients?
You’re exactly who I built this course for.
My Content Strategy & Marketing Course (CS&M) will help you develop a step-by-step content strategy from scratch using step-by-step, guided training with signature content hacking techniques, proven methodology, and real, hands-on Brand Strategy Exercises, taught across six modules in over 80 short videos, with six student workbooks.
Don't waste your time on free or DIY Content formulae any longer
There’s a lot of information about content strategy out there.
In fact, if you were to Google it, there’s over 1.5 billion results in existence.
Everyone has an opinion on how to implement a strategy, how to create content, and how to track success.
But not everyone can say that they’ve taken a business from $0 to $4+ million solely through content marketing in just seven years. I can. And not everyone has built a reputation on finding simple, yet powerful, content hacks that can build your brand faster than you ever thought possible. I have. With me as your expert practitioner at the helm, this is the course that will show you how to implement real success.
Since launching as one of the first practical certification programs with mentoring that existed in the content strategy industry, I’ve had the honor of training and certifying dozens and dozens of content strategists.
The PATHWAY to an effective, high-ROI content strategy that provide radical ranking power is here. Everything in my program is taught step-by-step. No confusion about what tools to use and how to use them. No worries about how to handle content analysis, trend-setting topic discovery, and search engine tactics to leverage content’s high ROI for your brand. No fretting over finding your ideal audience type any longer. And that’s just the beginning. All the techniques of profitable content marketing are here.
Can you say… content strategy superhero?
With The Content Strategy & Marketing Course you can take your — or your client’s — brand to the next level in just six weeks.
Six weeks. A month-and-a-half. Forty-five days. That’s how long it takes to be a wizard at content strategy when you use my formulas and training inside the Content Strategy & Marketing Course.
With content templates, software savings codes, and bonus tutorials added and updated every year, this is the content marketing course you’ll come back to, again and again.
MEET YOUR INSTRUCTOR
Julia McCoy
Julia McCoy is a serial entrepreneur and content marketer, with a knack for writing, creating and building successful ventures through content marketing. Back in 2011, she founded her content agency, Express Writers after dropping out of college, with nothing but a hope, dream, and $75. Today, her writing agency has over 90 members on staff, and has earned over $5 million in revenue.
Course Curriculum
- Welcome! (1:39)
- Introducing An ROI-Driven Content Strategy Teaching & the Skills You’re About to Learn (5:11)
- Setting Your Personal and Professional Goals for this Course (1:05)
- Content Strategy vs. Content Marketing: The Big Picture (1:22)
- Why Does Content Fail? Protecting Against Content Catastrophe with the 4 Keys (5:19)
- The Reality & Budget of Many Businesses When It Comes to Content Creation (4:04)
- Content Strategy vs. Everything Else: What You'll Learn in This Course (2:10)
- How Planning & Executing Great Content Is a Multi-Person, Expert Job (Content Team Structure) (5:23)
- What You Need to Know About Sending Client Proposals (with Examples) (10:57)
- What’s Ahead: 6 Cores You Need For a Profitable Brand Strategy & Your Certification (2:19)
- Your Content Expertise: Defining Your Topic Area for an Authoritative, High-ROI Online Presence (3:52)
- Tying Your Content Expertise to Your Content Differentiation Factor (CDF) (5:59)
- Your Content Creation: Three Goals for Repeated Content Success (4:40)
- Setting A High-ROI “Net” of Content Marketing: Tracking vs. Reality (5:07)
- An Example of ROI Content: Highly SEO Ranked Content (3:17)
- An Example of ROI Content: Brand Awareness and Customer Engagement Content (2:35)
- Guest Speaker Michele Linn Presents: How CMI Was Built Through Content & Practical Content Marketing Strategy Tips (18:38)
- Welcome! Class 2 (1:35)
- Are Personas Worth Creating? 4 Keys to Keep in Mind (4:09)
- Where Creating Great Content Begins: Your Audience & an ROI Perspective (4:43)
- A Beginner's Guide to Mapping out a Content Audience Persona: New Audiences (6:38)
- New Audience Persona Bonus: Using Facebook Insights as A Low-Budget, High Quality Discovery Alternative (9:37)
- A Beginner's Guide to Mapping out a Content Audience Persona: Existing Audiences (9:26)
- A Little Social Media Stalking Goes a Long Way: How to Discover Your Persona's Interests (Demo) (10:53)
- How to Map Your Buyer Persona to Lifecycle Stages to Create Sales Awareness Content (7:20)
- How to Discover Sales Awareness Questions: Key Questions to Ask Your Persona [New Audience] (2:16)
- Brand Strategy Part 1: Create a Persona & Brand Content Style Guidelines (8:31)
- Module 2 BONUS Resource: Best Email Marketing Tools
- Welcome! Class 3 (1:20)
- Outlining Your Three Goals for Setting Keyword Research & Online Content Success (Exercise) (3:46)
- Why Does Organic Search Hold Higher ROI Than Paid Search? Google’s Written Standards for Quality (9:43)
- The Blueprint to Discovering a High-ROI Keyword (Core Keyword Types & Defining the Sweet Spot) (10:14)
- Keyword Research: Biggest Common Problems/Mistakes (The Don’ts) (6:10)
- The Content Strategist's Keyword Toolbox: Favorite Tools & Major Differences (7:37)
- How to Choose a Tool for Both Keyword Research & Position Tracking (1:42)
- Semrush Guest Expert Tutorial: How to Find a Good Keyword (An Overview of Keyword Research in SEMrush) (8:56)
- Semrush Guest Expert Tutorial: Live Examples of Pulling Two Brand Keyword Reports (13:19)
- Detailed Keyword Discovery: How to Find Keywords & Define Your Next Content Action Steps [Live Demo Using KWFinder] (37:08)
- Geo-Targeted Keyword Guide: How to Find High-ROI, Long Tail Local Keywords (2:58)
- How to Check for DA (Domain Authority), a Moz Ranking Factor, & How it Impacts Creating Content (3:14)
- Brand Strategy Part 2: Create a Comprehensive Keyword Report (Exercise) (3:20)
- Module 3 BONUS Resource: On-Site Ranking Factors- What Works Besides Good Content?
- Welcome! Class 4 (1:26)
- Building Your “House” Online: How to Have Content Focus For Better Results & Where Your Focus Should Be (5:15)
- How to Win Every Time With A Core Content Commitment Approach in the Online Content Presence You Build (2:49)
- Defining the 3 Commitments to Core Content Creation (3:15)
- Core Focus Circle: Identifying the Key Integral Commitment & Who to Trust for Content Production (3:50)
- Proving the Key Integral Commitment With Case Studies: I. How Unbounce Built Authority Solely Through Blogging (1:57)
- Proving the Key Integral Commitment With Case Studies: II. What Happened When My Agency Doubled Our Budget (1:26)
- Site Structure: A Map of a Strong Content House (7:59)
- What is Cornerstone Content & Why Does it Matter? (4:40)
- A Nutshell Guide on Internal Linking In Your Content & How to Judge Link Quality with Alexa (7:05)
- The ROI of Blogging (AKA, 2 Key Reasons Why You Should Have Started Blogging Yesterday) (2:49)
- Brand Strategy Part 3A: Building Roads to Your House With Outside Channels: Guest Blogging Column Discovery (Exercise) (8:08)
- Brand Strategy Part 3B: Building Roads to Your House With Outside Channels: Social Media (Exercise) (6:53)
- Building Roads to Your House With Outside Channels: Guest Solo Appearances (3:26)
- Guest Speaker Michele Linn Presents: You Need a Blog: Ground Rules of a Tangible Blogging Plan (18:41)
- Welcome! Class 5 (1:22)
- Simplifying the Content Ideation and Creation Process (10:19)
- Live Demo of Pulling Strong Brand Awareness Topics from a Web Crawl (21:37)
- How to Find Hot Topics Using Brian Dean's Exploding Topics (Free Tool) (7:08)
- How to Find Hot Topics Using BuzzSumo (Paid Tool) (5:33)
- Buyer-Focused Content: An Overall Look at Creating Content for the Stages of Your Funnel (Exercise) (6:37)
- Buyer-Focused Content: Customer Topic Discovery for the Stages of Your Funnel (Demo) (6:44)
- Best of Both Worlds: SEO Content That Achieves Sales Awareness Content Goals (2:33)
- SEO Optimization Checklist: 8 Steps to Help You Accurately Optimize Your Content (8:36)
- Creating SEO Content That Ranks: 2 Super Simple Steps & Why They’re Missed Most of the Time (3:16)
- Anatomy of a High-ROI, Optimized Blog Post (6:50)
- Anatomy of a High-ROI Optimized Landing Page (6:42)
- Repurposing Core Format into Other Formats (2:19)
- The Art & Habit of Comprehensive, “10x Content:” Creating Your Best Content, Each Time [5-Step Checklist] (9:39)
- Guest Blogging: How to Approach & Get On The Publications You Want (3:11)
- Guest Blogging: How to Pitch Irresistible Topic Ideas (BuzzSumo Demo) (5:29)
- CTAs: The Importance of List Building and Tying an "Ask" Into Your Content Pieces (8:40)
- Optimize Your Headline and Your Hook: Key Content Cores for Conversion (5:24)
- Brand Strategy Part 3C: Formulate High-ROI Content Topics & Hooks (0:27)
- Guest Speaker Steve Rayson from BuzzSumo Presents: Headline & Topic Discovery (43:05)
- Welcome! Class 6 (1:40)
- Guest Speaker Sujan Patel Presents: Content Promotion Strategies [Tools and Tactics] (22:00)
- A Beginner's Guide to Content Promotion & Key Fundamentals for Boosting Exposure (10:55)
- Social Media Platform Posting Velocity, Length, Best Practices & Social Media Management Apps (8:39)
- Email Marketing: Best Practices for Email Writing & Scheduling (9:58)
- Costs, Budget Setting, and Expectations to Associate with Content Creation (19:02)
- Guest Speaker Dan Levy (Content Director at Unbounce) Presents: The Cost & Return of 10x Blogging (12:10)
- A Short Guide on How to Find Amazing Writers to Support Your Content Creation (7:16)
- Getting All Your Moving Parts In Place: How Do I Start Creating a Content Plan? (4:54)
- Editorial Calendar Planning: A Tool That'll Take You 5 Minutes (6:26)
- Guest Expert Shani Taylor from Airtable Presents: Advanced Editorial Calendar Building Tutorial (23:11)
- Old Content is Your Money Content: Why & How to Set a Plan for Auditing, Maintaining & Updating Content (6:14)
- Semrush Guest Expert Presents: How to Track Your Rankings, Set Up Competitor Research, and Maintain Positions in Semrush (13:09)
- Tracking & Updating Your Ranking Content for a Serious Content ROI Boost [Live Tutorial] (22:12)
- Conducting a Content Audit: A Step-by-Step Guide (12:27)
- Brand Strategy Part 4: Create An Editorial Calendar [Live Demo & Templates] (4:04)
- The Trust, Know, Like Factor & Your Content (PDF)
- Resource & Swipe Files: How to Prep and Consult Clients for Best Content Strategy Planning
- Why Content Marketing & Strategy Knowledge Doesn't End Here (& How to Stay Up on Your Skills) (1:22)
- Certification Images (Upload to Your Site, LinkedIn, etc.) (0:26)
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10 Hands-on Brand strategy exercises
Inside the course, you’re actually building these ten parts of a brand content strategy:
1. Brand Strategy Foundational Exercise: Discovering Your Content Differentiation Factor (CDF)
2. Brand Strategy Target Audience: Build New/ Audience Persona & Brand Content Style Guidelines
3. Brand Strategy Content: Outline Goals for Content Success
4. Brand Strategy Research: Create a Comprehensive Keyword Report (Exercise)
5. Brand Strategy High-Velocity Content: Guest Blogging Column Discovery (Exercise)
6. Brand Strategy Social Media Presence Discovery (Exercise)
7. Trending/Hot Topic Discovery from a Web Crawl & BuzzSumo Research (Brand Strategy Exercises)
8. Brand Strategy Content: Formulate High-ROI Content Topics & Hooks
9. Brand Strategy Upkeep: Set a Budget
10. Brand Strategy Upkeep: Create An Editorial Calendar