Autoplay
Autocomplete
Previous Lesson
Complete and Continue
All-Access: The Content Strategy & Marketing Certification Course with Bonuses
Orientation: Welcome to Content Strategy & Marketing! Course Workbooks & More
Welcome! Start Here (6:41)
Your Copy of the BSE Workbook & How to Use the BSE Workbook (5:04)
All Module Workbooks (PDFs)
Introduction (SKILL: BASIC FUNDAMENTALS REFRESHER)
Welcome! (1:39)
Introducing An ROI-Driven Content Strategy Teaching & the Skills You’re About to Learn (5:11)
Setting Your Personal and Professional Goals for this Course (1:05)
Content Strategy vs. Content Marketing: The Big Picture (1:22)
Why Does Content Fail? Protecting Against Content Catastrophe with the 4 Keys (5:19)
The Reality & Budget of Many Businesses When It Comes to Content Creation (4:04)
Content Strategy vs. Everything Else: What You'll Learn in This Course (2:10)
How Planning & Executing Great Content Is a Multi-Person, Expert Job (Content Team Structure) (5:23)
What You Need to Know About Sending Client Proposals (with Examples) (10:57)
What’s Ahead: 6 Cores You Need For a Profitable Brand Strategy & Your Certification (2:19)
Module 1 (SKILLS: BRAND BUILDING: TOPIC CIRCLE, CDF, GOALS)
Your Content Expertise: Defining Your Topic Area for an Authoritative, High-ROI Online Presence (3:52)
Tying Your Content Expertise to Your Content Differentiation Factor (CDF) (5:59)
Your Content Creation: Three Goals for Repeated Content Success (4:40)
Setting A High-ROI “Net” of Content Marketing: Tracking vs. Reality (5:07)
An Example of ROI Content: Highly SEO Ranked Content (3:17)
An Example of ROI Content: Brand Awareness and Customer Engagement Content (2:35)
Guest Speaker Michele Linn Presents: How CMI Was Built Through Content & Practical Content Marketing Strategy Tips (18:38)
Module 2 (SKILLS: AUDIENCE DISCOVERY: PERSONA, SALES FUNNEL STAGES, BRAND GUIDELINES)
Welcome! Class 2 (1:35)
Are Personas Worth Creating? 4 Keys to Keep in Mind (4:09)
Where Creating Great Content Begins: Your Audience & an ROI Perspective (4:43)
A Beginner's Guide to Mapping out a Content Audience Persona: New Audiences (6:38)
New Audience Persona Bonus: Using Facebook Insights as A Low-Budget, High Quality Discovery Alternative (9:37)
A Beginner's Guide to Mapping out a Content Audience Persona: Existing Audiences (9:26)
A Little Social Media Stalking Goes a Long Way: How to Discover Your Persona's Interests (Demo) (10:53)
How to Map Your Buyer Persona to Lifecycle Stages to Create Sales Awareness Content (7:20)
How to Discover Sales Awareness Questions: Key Questions to Ask Your Persona [New Audience] (2:16)
Brand Strategy Part 1: Create a Persona & Brand Content Style Guidelines (8:31)
Module 2 BONUS Resource: Best Email Marketing Tools
Module 3 (SKILL: SEO)
Welcome! Class 3 (1:20)
Outlining Your Three Goals for Setting Keyword Research & Online Content Success (Exercise) (3:46)
Why Does Organic Search Hold Higher ROI Than Paid Search? Google’s Written Standards for Quality (9:43)
The Blueprint to Discovering a High-ROI Keyword (Core Keyword Types & Defining the Sweet Spot) (10:14)
Keyword Research: Biggest Common Problems/Mistakes (The Don’ts) (6:10)
The Content Strategist's Keyword Toolbox: Favorite Tools & Major Differences (7:37)
How to Choose a Tool for Both Keyword Research & Position Tracking (1:42)
Semrush Guest Expert Tutorial: How to Find a Good Keyword (An Overview of Keyword Research in SEMrush) (8:56)
Semrush Guest Expert Tutorial: Live Examples of Pulling Two Brand Keyword Reports (13:19)
Detailed Keyword Discovery: How to Find Keywords & Define Your Next Content Action Steps [Live Demo Using KWFinder] (37:08)
Geo-Targeted Keyword Guide: How to Find High-ROI, Long Tail Local Keywords (2:58)
How to Check for DA (Domain Authority), a Moz Ranking Factor, & How it Impacts Creating Content (3:14)
Brand Strategy Part 2: Create a Comprehensive Keyword Report (Exercise) (3:20)
Module 3 BONUS Resource: On-Site Ranking Factors- What Works Besides Good Content?
Module 4 (SKILL: BUILDING ONLINE AUTHORITY)
Welcome! Class 4 (1:26)
Building Your “House” Online: How to Have Content Focus For Better Results & Where Your Focus Should Be (5:15)
How to Win Every Time With A Core Content Commitment Approach in the Online Content Presence You Build (2:49)
Defining the 3 Commitments to Core Content Creation (3:15)
Core Focus Circle: Identifying the Key Integral Commitment & Who to Trust for Content Production (3:50)
Proving the Key Integral Commitment With Case Studies: I. How Unbounce Built Authority Solely Through Blogging (1:57)
Proving the Key Integral Commitment With Case Studies: II. What Happened When My Agency Doubled Our Budget (1:26)
Site Structure: A Map of a Strong Content House (7:59)
What is Cornerstone Content & Why Does it Matter? (4:40)
A Nutshell Guide on Internal Linking In Your Content & How to Judge Link Quality with Alexa (7:05)
The ROI of Blogging (AKA, 2 Key Reasons Why You Should Have Started Blogging Yesterday) (2:49)
Brand Strategy Part 3A: Building Roads to Your House With Outside Channels: Guest Blogging Column Discovery (Exercise) (8:08)
Brand Strategy Part 3B: Building Roads to Your House With Outside Channels: Social Media (Exercise) (6:53)
Building Roads to Your House With Outside Channels: Guest Solo Appearances (3:26)
Guest Speaker Michele Linn Presents: You Need a Blog: Ground Rules of a Tangible Blogging Plan (18:41)
Module 5 (SKILL: CONTENT CREATION)
Welcome! Class 5 (1:22)
Simplifying the Content Ideation and Creation Process (10:19)
Live Demo of Pulling Strong Brand Awareness Topics from a Web Crawl (21:37)
How to Find Hot Topics Using Brian Dean's Exploding Topics (Free Tool) (7:08)
How to Find Hot Topics Using BuzzSumo (Paid Tool) (5:33)
Buyer-Focused Content: An Overall Look at Creating Content for the Stages of Your Funnel (Exercise) (6:37)
Buyer-Focused Content: Customer Topic Discovery for the Stages of Your Funnel (Demo) (6:44)
Best of Both Worlds: SEO Content That Achieves Sales Awareness Content Goals (2:33)
SEO Optimization Checklist: 8 Steps to Help You Accurately Optimize Your Content (8:36)
Creating SEO Content That Ranks: 2 Super Simple Steps & Why They’re Missed Most of the Time (3:16)
Anatomy of a High-ROI, Optimized Blog Post (6:50)
Anatomy of a High-ROI Optimized Landing Page (6:42)
Repurposing Core Format into Other Formats (2:19)
The Art & Habit of Comprehensive, “10x Content:” Creating Your Best Content, Each Time [5-Step Checklist] (9:39)
Guest Blogging: How to Approach & Get On The Publications You Want (3:11)
Guest Blogging: How to Pitch Irresistible Topic Ideas (BuzzSumo Demo) (5:29)
CTAs: The Importance of List Building and Tying an "Ask" Into Your Content Pieces (8:40)
Optimize Your Headline and Your Hook: Key Content Cores for Conversion (5:24)
Brand Strategy Part 3C: Formulate High-ROI Content Topics & Hooks (0:27)
Guest Speaker Steve Rayson from BuzzSumo Presents: Headline & Topic Discovery (43:05)
Module 6 (SKILLS: POST-PUBLISHING: CONTENT PROMOTION, BUDGETING, EDITORIAL CALENDAR, CONTENT MAINTENANCE)
Welcome! Class 6 (1:40)
Guest Speaker Sujan Patel Presents: Content Promotion Strategies [Tools and Tactics] (22:00)
A Beginner's Guide to Content Promotion & Key Fundamentals for Boosting Exposure (10:55)
Social Media Platform Posting Velocity, Length, Best Practices & Social Media Management Apps (8:39)
Email Marketing: Best Practices for Email Writing & Scheduling (9:58)
Costs, Budget Setting, and Expectations to Associate with Content Creation (19:02)
Guest Speaker Dan Levy (Content Director at Unbounce) Presents: The Cost & Return of 10x Blogging (12:10)
A Short Guide on How to Find Amazing Writers to Support Your Content Creation (7:16)
Getting All Your Moving Parts In Place: How Do I Start Creating a Content Plan? (4:54)
Editorial Calendar Planning: A Tool That'll Take You 5 Minutes (6:26)
Guest Expert Shani Taylor from Airtable Presents: Advanced Editorial Calendar Building Tutorial (23:11)
Old Content is Your Money Content: Why & How to Set a Plan for Auditing, Maintaining & Updating Content (6:14)
Semrush Guest Expert Presents: How to Track Your Rankings, Set Up Competitor Research, and Maintain Positions in Semrush (13:09)
Tracking & Updating Your Ranking Content for a Serious Content ROI Boost [Live Tutorial] (22:12)
Conducting a Content Audit: A Step-by-Step Guide (12:27)
Brand Strategy Part 4: Create An Editorial Calendar [Live Demo & Templates] (4:04)
Congratulations! Here's How to Get Your Certification
The Trust, Know, Like Factor & Your Content (PDF)
Resource & Swipe Files: How to Prep and Consult Clients for Best Content Strategy Planning
Why Content Marketing & Strategy Knowledge Doesn't End Here (& How to Stay Up on Your Skills) (1:22)
Certification Images (Upload to Your Site, LinkedIn, etc.) (0:26)
Course Workbooks
Complete BSE Workbook
BSE Completed Workbook (Example)
What You Need to Know About Sending Client Proposals (with Examples)
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock