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The Content Transformation© System: Everything you need to build & scale a successful digital business.
Welcome, CTS Members! 👋
CTS Closing Down as of December 2023 (6:07)
Join the Student Community & Introduce Yourself
Schedule Your Orientation Call
Content Transformation© System Key: Lesson Key
Content Transformation© System: Illustrated Roadmap
Best Ways to Leverage Our Support Inside CTS (3:39)
Request a 1:1 Coaching Call
Add Up to 2 Team Members or Partners
Content Transformation System - Plug-n-Play Template Library to Build and Grow Your Online Business
Become an Affiliate of CTS (3:14)
Development Phase 1 - Mindset Mastery: Build Boss Beliefs
1.1 Cultivate an Attitude that Creates Success [Must Watch] (16:28)
1.2 The Dunning-Kruger Effect (14:02)
1.3 Rewire Your Brain and Build a BOSS Mindset (9:17)
1.4 How to Make Decisions in This Transformational Program (2:21)
Development Phase 2 - Skillset Mastery: Creative & Business Skills
2.1 Why Skill Overconfidence Kills Success (20:45)
2.2 Business Skill: Establish Your Niche & Audience Offer (37:52)
2.2 Business Skill: Niche Establishing Bonus – Why We Target Up to 3 Groups (6:12)
2.3 Business Skill: Product-Market-Fit (Survey the Market) & Your ICA (23:08)
2.4a Business Skill: Build Your Core Biz Drivers & ICA Magnet (63:02)
2.4b Creative Skill: How to Use AI to Produce Non-Crappy Blog Content 5-10x Faster (Live Coaching Call Replay) (76:49)
2.5a Business Skill: Launch Your Website & Get Clear on Branding (30:00)
2.5b Build a Brand Book (Brand Content Style Guidelines vs. Brand Book: Definition, Examples, & Creation Template) (4:58)
2.7a Creative Skill: Content Strategy (SEO/Data Research) (46:21)
2.7b Creative Skill: Content Strategy (Success Measuring/Reporting & KPIs) (28:43)
2.8 Business Skill: Build a Targeted List (35:43)
2.9 Business Skill: Sales Funnel with AOFU (Instead of T/M/BOFU) (22:09)
2.10a Creative Skill: AIO Writing (Optimize Artificial Intelligence Content) (67:27)
2.10b Creative Skill: How to Find DEEP Statistics to Add to AI Content (1:46)
2.11a Creative Skill: Learn to Write for Social Media (41:39)
2.11b Creative Skill: Short-Form Video Content for Social Media Made Easy (Using Subcap) (10:02)
2.12a Creative Skill: YouTube Guiding Principles (23:02)
2.12b Creative Skill Bonus: YouTube Optimization + CC (6:42)
2.13 Business Skill: Copyrighting/Trademarking Your Brand/Method (4:17)
2.14 Business Skill: How to Find & Pitch Immediate Clients (33:26)
2.15a Business Skill: Drawing a Framework for Your Offer (The Customer Hell-to-Heaven Journey) (13:00)
2.15b Business Skill: The Mechanics of Creating a Strong Offer (30:35)
2.16 Business Skill: Pricing Your Services & Closing Clients (15:02)
Earn Your Skills Certification (20-Question Skillset Quiz)
Development Phase 3 - Growth: Marketing, Delegation, Automation
3.1 HIRING INTRO: Why Growth REQUIRES Hiring A Team, How We Do It, & Why We Use Indeed (27:06)
3.2a AI + HUMAN: Why You Need Both for an Efficient Marketing/Company Team (5:26)
3.2b AI TRAINING: WHY & HOW AI Will Fit In to Help You Produce Content 5x Faster (Theory/Knowledge) (23:41)
3.2c AI TRAINING: Step-by-Step Keyword Research to Generating Inbound Content with AI (Practical/How-To) (51:46)
3.2d HIRING: How to Qualify, and Interview to Find Your Rockstar (The Skills-Based Assessment) (45:52)
3.2e HIRING: How to Set Up Your Employer Account on Indeed (14:06)
3.2f HIRING: Hiring Platform Alternative – Upwork (4:44)
3.3 Knowing When to Let Someone Go (Top Red Flags to Look For) (6:49)
3.4 Intro to Remote Team Setup Roles & Responsibilities (25:09)
3.5a Clickup Setup Tutorial: Setting Up Clickup for the First Time (11:02)
3.5b Use our Custom ClickUp Space: How to IMPORT Your ClickUp Space Template & Setup Your Writer/Designer (6:49)
3.5c How to Assign Tasks, Give a Writer Feedback, & Get Going on Using ClickUp (16:26)
3.6a Paying Your Team: Logging Team Payroll Using Clickup Dashboards (23:21)
3.6b Paying Your Team Alternative: Easy Google Doc Payroll System (9:39)
3.7 Your Marketing vs. Your Sales: Baseline Marketing vs. Creative Marketing (28:38)
3.8 Delegating Your Marketing: 3 Hr 30 Day Content Calendar Method (Airtable) (26:57)
3.9 Growing Your Sales & Clients Sustainably (20:39)
3 Bonus - Advanced Resource: Automations Within Clickup (Presented by Layla Pomper of ProcessDriven) (29:37)
Development Phase 4 - Get Known: Write Your Book
4.1 Why a Book Helps You Get KNOWN & How/When to Write One (37:15)
4.2 How to Set a Goal, 7-Month Timeline and Outline to Get Your First Book Released (25:19)
4.2 Coach Review: Your Book Title
4.3 How to Harness One of Your Personal Writers (Hired Using CTS Templates) to Create Your Book (16:09)
4.4 Julia's Amazon KDP Tutorial: How to Self-Publish and Launch a Book (17:26)
4.5 How to Easily Find ICA Beta Readers & Get Your First Dozen Reviews (13:00)
4.5 Bonus Resources for Book Promotion
4.6 Julia's Personal Rolodex: Who to Hire to Format & Help You Self-Publish Your Book
4.7 Additional Growth Opportunities: Go Evergreen & Make Revenue with a Sales Vehicle that Uses The Forward Flow (51:30)
4.7 Bonus: Where to Place Your Evergreen Sales Vehicle
4.7 Coach Review: Webinar (Sales Vehicle) Title
4 Bonus - Additional Growth Opportunities: Guest Blogging (Presented by Kimanzi Constable, Coach) (40:46)
Development Phase 5 - Focus, Diversify, & Refine
5.1 Mapping Out Your Next 5 Years (10:41)
5.2 How to Rule Additional Opportunities OUT or IN (13:42)
5.3 How to Avoid Wasting Time, Money, And Losing in Business (10:41)
Templates, Tools, & Bonus Resources
Content Transformation System - Plug-n-Play Template Library to Build and Grow Your Online Business
Recommended Tools with Trials/Discounts (Full List)
Million-Dollar Content Writing Template Pack [Bonus] (3:53)
Email Copywriting Workshop + Cliff Notes [Bonus Training]
Content Process Blueprint (Digital Kit) (2022)
Short Student Video Replay: Finding ICAs for Market Research When You Don't Have a Brand
Short Student Video Replay: How to Pitch Companies as an Agency vs. Freelancer
Getting Featured With Us for Sharing Your Story
Mastermind Call Replays
Group Call 2.4.22 - CTS Overview (88:50)
Group Call 3.4.22 - What's Working in Content with Julia + Members Q&A (94:50)
Group Call 4.15.22 - Instagram Reels Training with Julia McCoy & Website Content Trends with David Martin (74:52)
Group Call 5.13.2022 - What's Working in Content: Low Ticket Offers with Julia McCoy (57:51)
Group Call 6.10.22 - Website/Copy Tear Down: Natasha, Chiara, Alex, Elizabeth, Diana's Keyword Ideas & Websites (102:08)
Group Call 7.15.22 - How to Use Our Email & Content Templates for More Sales, + Loraine's Sales Page, + David Reviews Millie's Shopify Site (63:32)
Group Call 8.19.22 - Creative vs. Baseline Marketing, + Review of Loraine's Home Page & Member Q&A (81:48)
Group Call 9.16.22 - Content Writing Teardown (Watch Julia Rewrite Live) + Member Q&A (Neil + keyword-oriented guides, Julia + BuzzSumo/Google insights, & more) (61:47)
Group Call 10.14.22 - Masterminding with Julia on Framework Creation (and Creating Sarah's W.R.I.T.E. Framework Live!!) (65:31)
Group Call 11.11.22 - SEO Blogging Simplified (New CTS Template Breakdown), Member Q&A About SEO Blogging, & First Look at Content Cake (65:34)
Group Call 12.16.22 - Welcome Email Sequence Breakdown + Template (60% Open Rate), Content Hacker Ecosystem, & Julie's Question How to Track CM Data / How to Stop Working for Free (64:44)
Group Call 1.20.23 - Full Tutorial & Breakdown on Introduction AI into Your Content Creation Process [LIVE on-the-spot AI blog writing!] (82:26)
Group Call 2.17.23 - How to Address AI Detection and Build that Into Your Process (54:24)
Group Call 3.17.23 - GPT-4, Live Use Case & Testing (60:07)
Group Call 4.21.23 - Live Hands-On Build Your Own LinkedIn Carousel (with Julia's Template) (83:49)
Group Call 5.19.23 - Breakdown of Google's New Generative Search (71:24)
Group Call 6.16.23 - Update on Google's AI in Search, EEAT, & Building a Newsletter that Creates Massive Trust (74:02)
Group Call 8.18.23 - $4M Valuation in 9 Months?? Julia's Unreal Story + Mindset Encouragement Call (61:08)
Group Call 9.15.23 - Topical Authority + How to Use / What Are Topic Clusters (63:14)
Group Call 10.27.23 - What's Working Right Now in Content + A Sneak Peek at Content Hacker/Content at Scale 2024 (82:29)
Short Student Video Replay: How to Pitch Companies as an Agency vs. Freelancer
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