What if you could learn the professional writing skills used by TOP-NOTCH content creators in just one week?
Does this sound like you?
You’re in the world of online content. Maybe suddenly. Maybe you’ve planned for it.
You’re writing content, and you’re getting your feet wet.
The HUGE fear in your gut: you don’t have the actual skill of writing for the web down pat.
Sure, you’ve blogged maybe once or twice, but it’s been as a passion or a hobby.
You were trained academically… not for this online stuff.
But, you won at English in school. Maybe in college, your professor gave you STRAIGHT A’s for your essays.
So why are you getting the feeling that your college degree wasn’t for this new world of online writing?
Hint: You’re right.
In fact, I say the essay writing style you learned in college is the #1 bad habit keeping you from the explosive online writing career of your dreams. And that’s what I’m here to help you kick for good, before teaching you how to write for the web and frame the top 11 formats, in Unlearn Essay Writing.
What’s going on?
You were a winner in college. Your professor gave you STRAIGHT A’s for the papers you wrote.
So why are you getting the feeling that your college degree wasn’t for this new world of online writing?
Hint: You’re right.
In fact, the essay writing style you learned in college is the #1 bad habit keeping you from the explosive online writing career of your dreams.
GO FROM STUFFY, BORING ESSAY WRITER TO IN-DEMAND, ACTIONABLE ONLINE WRITER—FAST
All the professional writing books and business courses you’ve taken up to now haven’t done a thing to help you reach your overachiever goals.
Why?
Because the essay writing style is still in your system.
Unless you completely get rid of it, you’ll never engage your readers, impress your boss, or earn a host of high-paying clients.
Are you ready to ditch the clunky style your professor taught you in college that PREVENTS you from getting a ton of engagement online? Ready to replace those bad habits with THE powerful skills the best content creators use to pull in eight figures for their businesses year in and year out? …And best of all, ready to FINALLY know how to craft content that truly earns attention?
If you’ve shouted YES, you’ve come to the right place.
The Unlearn Essay Writing Course: Your Professional Online Writing Course is all You Need to Get You From Frustrated, Ignored Content Writer to Magnetic, Engaging Online Writer
What You Get From The Unlearn Essay Writing Course: Your
Professional Online Writing Course
This course is your ticket OUT OF the stuffy, clunky essay writing habit and INTO engaging writing your audience craves.
It’s chock-full of all the online writing secrets I’ve discovered in my near-decade of creating content. Secrets which allowed me to grow my content agency Express Writers from a tiny startup worth $0 to a growing brand worth $5 million.
I know the kind of writing clients pay for. You will too, when you finish this course.
You’ll get:
Zero-fluff video lessons. Say good-bye to 500-page “how to write” books stuffed with jargon and tedious, unbroken paragraphs. My zero-frills video lessons take you straight to learning the ABC’s of amazing writing in ONE WEEK.
Workshop-style tutorials. “Look over my shoulder” and watch me write a piece of content from scratch. In this never-before-seen tutorial style, I take an idea and transform it into a perfectly finessed blog.
My secret sauce for writing, tools, and techniques. With these in your toolbox, you’ll never again get stuck staring at a blank Doc and blinking cursor.
A plethora of bonuses and resources. Amp up your writing with power words, writing tools, links to resources and books, and a copywriting formula that’ll persuade your audience to do what you want them to.
Lifetime access. Your one-time payment will give you immediate and permanent access to ALL the material in my course. Plus, the evergreen course I’m relaunching later in the year and all the upgrades and updates after that.
Student-only partner discount codes. Get big savings on my favorite tools and products!
A library of templates. Make content creation super easy with 11 content templates to use any time you need them. No more brainstorming your content format – plug your own words into my ready-made templates, and you’re good to go!
Mega-thorough student workbooks. Make the course your own by writing your answers in these detailed workbooks.
The Unlearn Essay Writing Course Certificate: Get personal feedback from me on the 1,000-word piece of content you write in the course! I work with you to edit, review, and give the rationale of why my suggested edits and revisions will 10x your copy. When I’m 100% confident you have client-worthy skills, and your content reaches the standards I know clients love (which will be the easy/fun part, since you’ve already put in the work by going through the course!), you’ll get The Unlearn Essay Writing Course certificate to add to your portfolio. This guarantee is POWERFUL! And, worth $500+ alone in standalone coaching costs!
HI, I’M JULIA MCCOY, AND I’VE BEEN TEACHING WRITERS TO UNLEARN THE ESSAY WRITING HABIT FOR NEARLY A DECADE.
Nine years ago, I started my content agency Express Writers from scratch.
What I had then:
- $75 in my pocket
- No support system
My passion for writing and dream to someday make a living doing what I love
What we have now:
- A growing brand worth $5 million 90 expert writers, content strategists, QA professionals, and blog editors
- 1,300 blogs published
- 20,000 successfully completed projects
The #1 asset that got me from what I had THEN to what I have NOW?
Great content.
Erin's Journey: How She Unlearned The Essay Writing Habit...
And Got Paid To Write
Erin is part of my small team of personal writers – the writers who create content for my brands.
She’s a history graduate with a natural passion for writing. Like me, she’s loved writing since she was 12! (Natural passion is a GREAT place to start from as a writer.)
Once Erin passed our writer tests, she was ready to take on her first assignment.
The topic? A blog on UX writing.
After she’d written it, she uploaded it for me to read. I opened up the document and read this:
“UX has become an extremely relevant topic in recent years, but it is a field that is still somewhat obscure and unknown as it is still early in its growth. Nonetheless, it is clear that this field is quickly becoming an important area of focus for business, and so there is a lot of potential in this industry.”
I recognized it the moment I saw it.
The essay writing habit.
I knew I’d have to guide Erin like I’d guided dozens before her. And I did. I helped her “unlearn” the essay writing habit and replace it with the skills and techniques I used to build my brand.
Two assignments later, I was reading this:
“Think of your business as a restaurant. You are the chef, and your role is to produce great food (content) that they will love. …Now that you have the four-step recipe for getting past your inner critic to content that matters, you’re ready to publish great material.”
Massive improvement. Erin is now on my payroll, earning a paycheck for doing what she loves.
Going from stuffy to savvy — from bland and boring to a banquet of rich, engaging content — is not easy.
And it takes a mentor to know how to go about doing this, if you don’t have the slightest clue.
Till now, I’ve only done this training internally with my top writers. And it takes them to a place of consistent revenue, where they’re earning assignments EVERY week. Today, I’m opening up this training to you! ?
Eradicate The #1 Bad Habit That's Keeping You From Your Dream Content Writer's Life
WHO IS THE UNLEARN ESSAY WRITING COURSE FOR?
B2Bs and B2Cs: Reach your ideal partners and clients with professionally-written emails, case studies, white papers, and more.
Entrepreneurs: Engage your audience like never before with compelling content they can’t resist.
Brands: With 6 billion daily searches on Google, there’s no better place to shape your brand than online. The best way to do it? With engaging, compelling, creative content.
Freelancers: Stand head and shoulders above your competition with writing skills high-paying clients are looking for.
Service-Based Businesses and Providers: Showcase your services and outshine your competitors with value-rich content.
All industries: The content writing skills I teach in this course apply to you no matter what kind of product or service you offer (or even if you don’t offer a product or service, but just want to gain a following online for fun!)
WHAT STUDENTS SAY ABOUT JULIA’S UNLEARN ESSAY WRITING COURSE
Curriculum
- 1. What Is ‘Bad Online Writing’ vs. ‘Good’? + Example (Exercise 1: Identifying Good Content) (13:59)
- 2. The Basis of Creating Content to Pull in an Audience vs. Essay Writing: Internet Grammar Lessons (26:36)
- 3. [Workshop-Style] Unlearn Stuffy Writing: How to Write and Cut the Gunk (Exercise 2: Writing) (41:56)
- 4. Know What, How, and When to Cut: Identifying and Killing Phrases that Don’t Serve the User (Exercise 3: Self-Editing) (23:21)
- 1. The ABC’s of Good Online Writing (18:39)
- 2. ‘Good Writing’ Vs. ‘Bad Writing’ in Action (Across A Variety of Formats) (14:22)
- 3. How to Never Get Stuck While Writing (Ever Again): The Secret Sauce, My Tools & Techniques (21:56)
- 4. [Workshop-Style] Setup for Success: Julia’s Live Writing Tutorial + Tools (52:30)
- 5. Student Cheat Sheet and Style Guide For 11 Content Formats (33:59)
- 6. Creative Wording: How to Amp Up Your Writing (25:37)
- 7. Write A Real Content Piece: Finalize Your Writing and Editing Exercise (14:13)
- CONGRATS! You Did It! (1:51)
- Quiz: Test Your Unlearn Essay Writing Memory
- Add This Course to Your LinkedIn Profile & Get Featured
- All Student Workbooks in One Downloadable Guide
- Bonus #1: Julia's Ultimate List of Writing Tools
- Bonus #2: 200+ Power Words and Phrases to Amp Up Your Writing
- Bonus #3: The Unlearn Glossary for The Online Content Writer -- 94 Terms Every Online Writer Should Know
- Bonus #4: A Killer Copywriting Formula to Pay Attention to (For Structuring Strong Content)
- Bonus #5: Stay Current as a Content Expert With These Resources & Books
- Bonus #6: Unlearn Essay Writing Course -- Student-Only Partner Discount Codes
- Bonus #7: Pandemic-Friendly Advice for Writers -- Julia Interviews Field Expert Joel Klettke on Real-Life Copywriting Steps to Success (45:06)
- Bonus #8: The Headline Junkie’s Swipe File -- Robert Bly's 8 Proven Formulas
The Unlearn Essay Writing Guarantee
We offer a 30-day money-back guarantee. This means we’re 1000% committed to your satisfaction!
But remember, this course isn’t for students who plan to binge-watch all the videos and download all the materials AND THEN ask me for their money back.
To avail of the money-back guarantee, you’ll have to study the whole course and complete all the exercises. If you put serious work ethic into it and still don’t see improvement in your writing, you’re entitled to a full refund.
That being said, I’m super confident this won’t happen. When you go through the course, watch the videos, and do the exercises YOU WILL unlearn clunky essay writing and learn the skill to be a top-notch online writer.
This course INCLUDES personal writing mentorship with me. I review and help you edit your piece (as many times as it takes!) until you produce refined, beautiful, client-ready writing.
Take a week to go over this course. Focus on it. Absorb my lessons and do your best with the exercises. Then, spend three weeks testing your new skills. By the end of your guarantee period, you’re more likely to email me with your success story than with a refund request.
Ready? Let’s do this!
QUESTIONS BEFORE ENROLLING? FAQ
CAN YOU REMIND ME OF THE GUARANTEE?
We offer a 30-day money-back guarantee. We want you to take zero percent of the risk — we’re taking all of it! But, this course isn’t for students who plan to binge-watch all the videos and download all the materials, or simply get their toes wet and “see” without commitment, then decide to ask us for their money back.
To receive our 100% money-back guarantee, there is a requirement: you’ll have to study the whole course and complete all the exercises. If you put serious work ethic into it and still don’t see improvement in your writing, you’re entitled to a full refund.
That being said, I’m super confident this won’t happen. When you go through the course, watch the videos, and do the exercises YOU WILL unlearn clunky essay writing and learn the skill to be a top-notch online writer. Besides, you also get personal mentorship with me. I review and help you edit your piece (as many times as it takes!) until you produce refined, beautiful, client-ready writing.
Take a week to go over this course. Focus on it. Absorb my lessons and do your best with the exercises. Then, spend three weeks testing your new skills. By the end of your guarantee period, you’re more likely to email me with your success story than with a refund request.
I’M NEW TO THIS ONLINE WRITING THING. IS UNLEARN ESSAY WRITING GOING TO BE TOO ADVANCED?
Not at all!
Yes, this course teaches the skills leveraged by THE BEST content creators out there. When you finish it, you’ll have the full arsenal of writing tools and tricks used by the likes of Jon Morrow and other eight-figure/year earners.
I’ve been in the content space for nine years. I know what clients love. I know what they hate. I’ve tested and tried everything, growing my brands completely from content. Bottom line? I can spot good and bad content from a mile away.
But you don’t even need to know how to write to start this course. You don’t need to know the difference between a gerund or infinitive. You don’t need to know a thing about the five components of academic writing. And if you’ve never written a dissertation in your life, that’s fine (great even)!
In fact, if you DO know a bit about academic writing, I teach you how to “unlearn” it in the first part of this course. So yes, you start with a completely clean slate.
Unlearn Essay Writing is perfect for newbies. It’s not a 500-page book stuffed with jargon you’ll never get through. It’s easy-to-follow, engaging videos. Mentor-led workshops and guidance. Workbooks you’ll love completing.
If you’re coming to us with zero knowledge of writing, well, this course was MADE for you!
I HAVE YEARS OF EXPERIENCE IN ONLINE WRITING. IS UNLEARN ESSAY WRITING A GOOD FIT?
YES.
First, I thoroughly cover the basics of online writing. A ton of writers out there have been creating content for years without a solid foundation. The result? A poor following, cheap clients, a boss who requests too many edits on their content.
If you’ve had years of experience writing and all you can say about your success is MEH, then maybe you’ve got your foundation all wrong and you need to start over. The best place to do it? HERE, in the Unlearn Essay Writing course.
Besides the basics, this course has a DEEP curriculum. It’s not only about bad and good writing practices. It’s also about the secret sauce that helps me write faster. How to stay motivated and never again suffer writer’s block. How to upgrade your skills so you’re on par with THE BEST writers out there.
I’ve had nearly a decade of content writing experience and I’ve grown my brand from $0 to $5 million using nothing but top-notch content. If you’re not seeing this kind of success yet, this course will help you get there.
I OWN A TON OF COURSES I HAVEN’T FINISHED. HOW CAN I BE SURE THIS ONE WON’T END UP LIKE THE OTHERS?
Simple. The Unlearn Essay Writing course was built to be completed in only one week.
It’s not because the course is insubstantial. My promise is that it’ll give you every single thing you need to be a profitable, actionable, in-demand online writer when you finish.
You can complete the course in one week because I cut all the fluff and frills when I teach. You won’t go into the never-ending, doze-worthy introduction you’ll find in a ton of courses out there. You won’t have a whole chapter dedicated to inspirational stories you don’t want to hear.
When you start the course, you hit the ground running immediately. You watch a video, fill in your workbook, and use your new skill. It’s that simple.
And it’s that exciting! You need only one week to transform from being ignored to adored by your online audience. From being in the “never hire” pile in your dream company’s office, to being chased by businesses for your stellar writing skills.
So YES, you will finish this course. And you’ll ENJOY every step of the way.
HOW LONG DO I GET TO KEEP MY COURSE SEAT FOR?
How does lifetime access sound?
Once you enroll, you’ll get permanent access to all the videos, workbooks, resources, bonuses, and partner discounts. Plus, when I open Unlearn Essay Writing as an evergreen course, you get all the improvements, plus all future updates. You won’t get a better deal than this!
CAN’T I LEARN THE SKILLS TAUGHT IN THIS COURSE BY READING FREE ONLINE CONTENT?
It’s true, there’s a ton of free content out there. If you’re lucky, you can learn amazing content writing skills without paying a cent.
But that’s if you’re lucky. Remember, the web is stuffed with advice (both bad and good). You’ll have to sort through all this advice, and it takes ages. I know because I started my online writing journey DIY’ing!
Plus, it’s confusing at best. You’ll have to make a ton of mistakes, and then learn from them. You won’t have anyone critiquing your work and telling you how to improve (unless it’s your boss with a frown on his face).
What Unlearn Essay Writing does is take my near-decade of content writing experience and cram it into one week. It’s your SHORTCUT to becoming an actionable, in-demand content writer.
CAN YOU REMIND ME OF EVERYTHING I’LL GET IN UNLEARN ESSAY WRITING?
- The Unlearn Essay Writing course, workshop-style video tutorials, and workbooks
- A whole library of templates, resources, and guides
- The Unlearn Essay Writing Prompts and Exercise
- Lifetime access + the evergreen course + all future updates
- Personalized mentorship and guaranteed client-ready skills from me (You get a Google Doc and email collaboration with me. You send in your 1,000-word piece and I help you edit and reshape it until it’s perfect – no matter how many rounds of edits it needs! When your piece reaches the quality I know clients love, you’ll receive your Unlearn Essay Writing certificate.)
WHAT’S YOUR TERMS AND/OR DISCLAIMER?
This program has every ingredient you need to become a successful online writer. However, we don’t promise or guarantee results. It’s up to the students to put in hard work and effort to accomplish amazing results themselves.
See you inside! – Julia
What You Get From The Unlearn Essay Writing Course: Your
Professional Online Writing Course
This course is your ticket OUT OF the stuffy, clunky essay writing habit and INTO engaging writing your audience craves.
It’s chock-full of all the online writing secrets I’ve discovered in my near-decade of creating content. Secrets which allowed me to grow my content agency Express Writers from a tiny startup worth $0 to a growing brand worth $5 million.
I know the kind of writing clients pay for. You will too, when you finish this course.
You’ll get:
Zero-fluff video lessons. Say good-bye to 500-page “how to write” books stuffed with jargon and tedious, unbroken paragraphs. My zero-frills video lessons take you straight to learning the ABC’s of amazing writing in ONE WEEK.
Workshop-style tutorials. “Look over my shoulder” and watch me write a piece of content from scratch. In this never-before-seen tutorial style, I take an idea and transform it into a perfectly finessed blog.
My secret sauce for writing, tools, and techniques. With these in your toolbox, you’ll never again get stuck staring at a blank Doc and blinking cursor.
A plethora of bonuses and resources. Amp up your writing with power words, writing tools, links to resources and books, and a copywriting formula that’ll persuade your audience to do what you want them to.
Lifetime access. Your one-time payment will give you immediate and permanent access to ALL the material in my course. Plus, the evergreen course I’m relaunching later in the year and all the upgrades and updates after that.
Student-only partner discount codes. Get big savings on my favorite tools and products!
A library of templates. Make content creation super easy with 11 content templates to use any time you need them. No more brainstorming your content format – plug your own words into my ready-made templates, and you’re good to go!
Mega-thorough student workbooks. Make the course your own by writing your answers in these detailed workbooks.
The Unlearn Essay Writing Course Certificate: Get personal feedback from me on a 1,000-word piece of content you write. I work with you to edit, review, and give the rationale of why my suggested edits and revisions will 10x your copy. When I’m 100% confident you have client-worthy skills, and your content reaches the standards I know clients love (which will be the easy/fun part, since you’ve already put in the work by going through the course!), you’ll get The Unlearn Essay Writing Course certificate to add to your portfolio. This guarantee is POWERFUL! And, worth $500+ alone in standalone coaching costs!