The Truth About Press Releases
(And Why Yours Aren’t Working)
First things first.
Should you even be writing press releases?
If you know a little about the history of SEO, you’d probably say “no.”
You see, way back in the dark ages of SEO, press releases were used as a spammy tactic to get backlinks to a site.
It worked like this:
- You wrote a press release and sent it off to a PR site.
- It got published.
- Since you embedded some links back to your site in your news, you got free backlinks.
That’s exactly why this tactic no longer works. (You can still mention your website in a press release, but it’ll probably be a no-follow link which won’t help your ranking factors one bit.)
So, should you quit writing press releases?
Yes, if you’re writing them for sleazy SEO reasons.
But there’s another reason to write them, and you’ll love it:
Here’s a sneak peek into the exposure you can get if your press release gets accepted by even one major publication like eReleases:
- 7 million contacts…
- 700,000+ of whom are bloggers and social media influencers
- 900,000+ of whom are journalists
- 4,000+ of which are syndicated submission sites including
- Major news outlets such as ABC, The Huffington Post, The Los Angeles Times, and NBC
I know, it sounds exciting.
However, remember this.
Not all press releases are created equal.
So if you’ve already been hard at work producing one newsworthy article after another and everything has been rejected so far, it’s because you haven’t mastered the specific framework that gets press releases accepted by major outlets.
Your failure so far isn’t because you don’t have the writing skill. It isn’t because you don’t have the determination. It isn’t even because your news sucks or the publication thinks it won’t appeal to their audience.
It’s simply because you haven’t mastered the rules of compelling press releases that get accepted every time.