The Secret Behind Why Your Content Is Getting Ignored
(It’s Probably Not What You Expect)
Ok, if you’re doubting that you were “meant to be a writer”…
…it’s time to stop.
The truth is, I don’t believe anyone was born to be a writer.
In fact, no one was “born to be” anything.
We discover what we love to do and build the skills that allow us to do it better.
Sounds unromantic, but it’s 100% true.
The same is true with writing.
Anyone can work to become a superb writer.
So if you’ve honed and polished your skills for some time, and your audience is still ignoring you…
…it probably isn’t because you suck at writing.
It’s because they’re not interested in what you’re saying.
Let it sink in, and it’ll make sense.
- People don’t go online to read, they go online to solve a problem.
- Reading is a necessary evil your audience goes through to get what they want.
- If you don’t give them what they need, they’ll leave, no matter how awesome your writing skills are.
I mean, you wouldn’t read a 3,000-word piece on square-shaped onions if you don’t care what shape your onions are, right?
It doesn’t matter how well-written the content is.
Ok, let’s get this straight once and for all.
If your audience is ignoring your content, it’s not because you weren’t born to be a writer.
It’s simply because you’re not writing about the stuff they’re interested in.